Cracked heels are one of those problems nobody talks about but almost everyone has dealt with. Walking barefoot on tiles, wearing open sandals in the dry winter air, standing for long hours at work: the skin on your heels thickens, splits and sometimes even bleeds. Ordinary body lotion barely touches it.
The Chemist At Play 20% Urea Foot Cream Roll On (50 gm) is made for exactly this. The current Chemist At Play 20% Urea Foot Cream Roll On price in Bangladesh is ā§ŗ850, and every pack at usmart.com.bd is a 100% authentic, original product.
It is a repair-focused foot cream in a roll-on applicator. Instead of scooping cream from a tub with your fingers, you simply roll it over the dry, rough areas. The formula is built around 20% urea, a well-known ingredient in dermatology for softening thick, hard skin and pulling moisture into it.
Urea is a natural part of the skin's own moisturising factor. At lower strengths it acts mainly as a humectant, drawing water into the skin. At higher strengths such as 20%, it also has a keratolytic effect, which means it helps loosen and break down the thick, dead layer of skin that builds up on heels. That is why urea creams are among the most commonly recommended treatments for hyperkeratosis, cracked heels and dry feet.
The roll-on format helps you apply a measured layer directly where it is needed without wasting product. To read more about how urea works on dry and thickened skin, see this reference: Study Reference.
Chemist At Play is an Indian dermatology-inspired personal care brand, and the stock we list comes through proper import channels, not unverified resellers. Before dispatch, every unit at usmart.com.bd is checked for an intact seal, working roll-on ball, batch code, and manufacturing and expiry dates. You can see more genuine products from this brand on our brand page.
| Product | Size | Price (BDT) | Availability |
|---|---|---|---|
| Chemist At Play 20% Urea Foot Cream Roll On | 50 gm | ā§ŗ850 | In Stock |
Our promise to you: Cash on Delivery (COD) available across Bangladesh, fast delivery, and a 100% genuine product guarantee.
Apply a thin, even layer once or twice a day. Night is the most effective time, since your feet stay covered and undisturbed for hours. If your heels are badly cracked, you can add a second application in the morning. Once the skin has softened, reduce to once a day for maintenance.
Apply right after a 10-minute warm-water foot soak, when the skin is soft but towel-dried. Then roll on the cream and wear socks. This helps the urea penetrate thick skin far better than applying on dry, hard heels.
Before using:
After using:
Results depend on how deep the cracks are, how consistently you apply, and how well you protect your feet.
This foot cream suits adults with dry, rough or cracked heels, people who stand or walk for long hours, those who wear open footwear often, and anyone who deals with winter-dry feet. The brand also positions it for diabetic foot care, where keeping skin soft and crack-free is important. Diabetics should still inspect their feet daily and consult their doctor before starting any new product.
Who Should NOT Use It
- Anyone allergic to urea or any ingredient listed on the pack.
- People with open, bleeding or infected wounds on the feet, unless a doctor approves.
- Anyone with a fungal infection or active skin disease on the feet, without medical advice.
- Diabetic patients with ulcers, numbness or poor circulation, without consulting their doctor first.
- Babies and young children, unless a paediatrician recommends it.
- Anyone who had burning, swelling or intense redness during a patch test.
Cracked heels happen when thick, dry skin loses elasticity and splits under the pressure of your body weight. Treating them takes two things: softening the hard layer and keeping the skin moisturised long enough to heal. A 20% urea cream does both. It loosens the dead skin and draws in water, while consistent nightly use with socks helps keep the repaired skin supple. This is why it works well for deep winter cracks and for stubborn calluses on the heel edges.
Month 1
Within the first one or two weeks, most people feel a clear difference in softness. Roughness reduces and shallow cracks start to close up.
Month 2-3
Heels look smoother and more even. Deeper cracks gradually heal, and the thick skin becomes much easier to manage with gentle filing after a soak.
Month 4+
With regular maintenance, heels stay soft and crack-free. A few applications per week are usually enough to prevent the problem from coming back.
| Feature | Chemist At Play 20% Urea Roll On | Regular Heel Balm / Petroleum Jelly |
|---|---|---|
| Active Ingredients | 20% Urea (softens thick skin and hydrates) | Occlusive oils and waxes that mainly seal in moisture |
| Price in BD | ā§ŗ850 for 50 gm | Usually cheaper per gram |
| User Rating | Popular for visible heel repair | Liked for simple protection, but weaker on hard skin |
| Authenticity | 100% original at usmart.com.bd | Varies by product and seller |
| Feature | Chemist At Play 20% Urea Roll On | Standard Urea Foot Cream Tub |
|---|---|---|
| Active Ingredients | 20% Urea | Commonly 10% to 30% urea, depending on the product |
| Application | Mess-free roll-on, no need to dip fingers in a jar | Scooped by hand, which can be messier and less hygienic |
| Price in BD | ā§ŗ850 for 50 gm | Varies widely by brand and size |
| Authenticity | Verified batch at usmart.com.bd | Counterfeits are common on open marketplaces |
If you like the roll-on format, you may also explore other products from the same range, such as the neck, knee and elbow roll-on for dark, rough patches.
Urea is generally well tolerated, but a few mild reactions can happen, especially at the start:
24-Hour Patch Test Rules: Roll a small amount on the inner forearm or a small patch of healthy foot skin. Leave it on without washing for 24 hours. If you see redness, swelling, itching or burning, do not use the product. If the area stays calm, you can go ahead. Avoid applying on open wounds or deep, bleeding cracks.
A: The Chemist At Play price in Bangladesh for the 20% Urea Foot Cream Roll On (50 gm) at usmart.com.bd is ā§ŗ850. Prices can change with stock or offers, so check the product page for the latest rate.
A: It softens hard, thick heel skin, helps repair cracks, hydrates for up to 24 hours, and reduces roughness and flaking. The roll-on applicator makes it easy and hygienic to use.
A: Yes, 100%. Every Chemist At Play product at usmart.com.bd is sourced through proper channels and checked for the seal, batch code and manufacturing and expiry dates before it is shipped. You can match the batch code printed on the pack, and our team is always ready to help you verify.
A: Clean and dry your feet, roll the cream over the heels and rough areas, massage it in, and wash your hands afterwards. Night use with cotton socks gives the best results.
A: Higher strength means a stronger exfoliating effect. A 20% formula is strong enough to soften thick skin and repair cracks, while 30% is usually reserved for very thick calluses and can be more irritating on sensitive or cracked skin. For most people, 20% is a practical starting point.
A: The brand positions it as suitable for diabetic foot care because keeping skin soft and crack-free is important in diabetes. However, diabetic patients should not apply it on open wounds or ulcers, should avoid the spaces between toes, should inspect their feet daily and should confirm with their doctor first.
A: Mild stinging, redness or peeling can happen at first, especially on already cracked skin. These usually settle quickly. Do a patch test and stop use if irritation continues.
A: It is designed for feet. For rough, dark patches on the neck, knees and elbows, the brand makes a separate neck, knee and elbow roll-on, which is better suited to those areas. Do not use this foot cream on the face.
A: It is best not to layer strong exfoliating actives on the same area at the same time, as that can cause irritation. Use one at a time, or alternate days, and ask a dermatologist if you have a complicated routine.
A: Urea is a common moisturising ingredient and is generally considered gentle for topical use, but it is always wise to check the ingredient list with your doctor during pregnancy or while breastfeeding.
A: Softer feet are often noticeable within one to two weeks. Cracked heels usually need four to eight weeks of consistent use to look properly healed. After that, a few applications per week keep them in good shape.
A: Using a thin layer on both heels once a day, a 50 gm roll-on typically lasts about one to two months. Heavier use on large areas will finish it faster.
A: Keep it capped, in a cool, dry place away from direct sunlight. Wipe the roll-on ball clean after use and avoid leaving it in a hot bathroom or car.
A: Some mild peeling is normal as the thick, dead skin loosens. Do not pull or tear the skin. Instead, gently smooth it after a warm soak and keep applying the cream.
A: We guarantee authenticity, verify each batch, offer Cash on Delivery across Bangladesh and deliver fast. You can check your sealed pack before you pay, which is the safest way to buy skincare online.
| Specification | Details |
|---|---|
| Brand | Chemist At Play |
| Product | 20% Urea Foot Cream Roll On |
| Volume | 50 gm |
| Origin | India |
| Skin/Hair Type | Dry and cracked feet; men and women |
| Primary Active | 20% Urea |
| Expiry | Printed on the pack; fresh stock supplied |
| Form | Foot cream in a roll-on applicator |
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